Launch of Vivacity Sportswear

Melissa Murray, Style & Image Extrodinnaire is the Mistress of Ceremonies for the debut collection of Vivacity Sportswear at La Valencia Hotel in La Jolla, California. Watch the Vivacity Debut Collection Video and Photo Gallery below…

Founded by San Diego entrepreneur Vivian Sayward, Vivacity Sportswear creates modern, elegant golf and resort attire for the sophisticated woman who likes to play and live beautifully. The collection combines performance wear with the best fashion trends. Flattering silhouettes are played out in tops and bottoms designed to comfortably go from the boardroom to the golf course to a night on the town. Luxe details such as Swarovski crystal detailing and sheer sleeves celebrate a woman’s love for accessorizing, while soft, silky performance fabrics honor the modern woman’s demanding lifestyle.

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